Xiaomi chief executive Lei Jun has announced that former Weibo.com chief editor Chen Tong will join the smartphone maker as deputy president in charge of the US$1 billion expansion of its content business, Chinese technology news website PingWest reported Tuesday.
Speaking at a media briefing, Lei said Chen’s primary task is to create “enormous changes” in the content for Xiaomi TV and set-top box platforms.
Xiaomi is now the world’s third largest smartphone maker after Samsung and Apple, according to the latest figures from IDC. The company plans to build a huge content consuming platform through its mobile and over-the-top TV devices, whose user base is rapidly increasing.
While most of Xiaomi’s senior executives are focused on technical aspects of the business, Chen is expected to create synergies among the company’s various products including smartphones, television and tablets, Lei said.
Xiaomi’s co-founder Wang Chuan, who oversees the TV units, stressed that the company doesn’t intend to be a producer, but will instead invest in and support the development of quality film and video production firms.
The company is seeking to raise US$40 billion to fund its overseas expansion as well as TV content investments. In October, Xiaomi invested 50 million yuan (US$8.17 million) in TV drama producer Zhejiang Huace Film & TV Co. Ltd.(300133.CN).
Chen is an early-stage angel investor of Xiaomi.
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