Alibaba Group, China’s largest e-commerce company, said gross merchandise sales soared to a record 36.2 billion yuan (US$2.15 billion) in the first 13 hours of Singles Day on Nov. 11, Sina.com reported Tuesday.
The figure exceeded full-day sales last year.
In three minutes, sales had topped 1 billion yuan, climbing above 5 billion yuan after 14 minutes, the report said.
Sales volume surged to 10 billion yuan within 38 minutes of the opening. Wireless transactions accounted for 45.5 percent of all deals.
By Tuesday noon, 12 shops on Tmall, one of Alibaba’s leading sites, had reported sales revenue of more than 100 million yuan, led by mobile, garment, furniture and home appliance deals.
Forty-two online stores made sales of more than 50 million yuan.
The flagship online store of Xiaomi, a popular handset maker, was first to report sales of more than 1 billion yuan.
About 27,000 Tmall shops and 42,000 brands took part in the shopping festival to honor single people, involving more than 1.25 million service staff, the report said.
The 24-hour sale started at midnight (Beijing time) on Nov. 11.
Last year, Alibaba Group scored US$5.8 billion on Nov. 11 alone, setting a record for the e-commerce giant since the holiday sales began five years ago.
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