The “Singles’ Day” online shopping carnival of Alibaba Group Holding Ltd. (BABA.US) is said to have drawn more visitors to the company’s platforms this year due to the increased use of mobile apps.
Traffic at Tmall.com started surging Monday evening as many consumers, after finishing their work day, were checking out via mobile apps the goods that would go on sale from midnight, the Hong Kong Economic Journal reported.
The company has high expectations on the consumer participation rate this year for the November 11 festival, the paper said, citing chief operating officer Daniel Zhang.
Zhang, however, declined to disclose the sales target for the so-called Double 11 shopping fest.
Data has shown that a total of 2.3 billion yuan (US$375.80 million) of transactions were processed during the first six minutes of the carnival that began at midnight.
Last year, Alibaba notched up total sales of 35 billion yuan on Singles’ Day, which is also referred to as Bachelors’ Day.
Chief executive Jonathan Lu said the focus this year is mobile consumption as people are shifting their online shopping activity to mobile devices from personal computers.
The group has also sought to take the mainland-based carnival to the world by stepping up marketing efforts overseas and helping foreign vendors sell via the wholesale platform AliExpress.
Wu Jianfei, chief operating officer of Chinese express courier firm Yuantong Express, believes total orders from Alibaba during the Singles’ Day carnival could amount to 23 million to 25 millionitems, translating into 17 million packages to be delivered.
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