Television Broadcasts Ltd., Hong Kong’s leading broadcaster, put up its largest variety show to mark its 47th anniversary on Wednesday.
But although the city’s most popular television stars attended the program, the anniversary gala got its lowest viewer rating in 20 years.
Industry watchers blamed it on HKTV’s online channel, which was launched on the same day.
TVB’s anniversary presentation got a rating of only 25 points, equivalent to 1.62 million viewers, down by 260,000 viewers from last year, Apple Daily reported Friday.
Meanwhile, HKTV saw a magnificent start to its web-based channel. Its inaugural broadcast was watched on about 640,000 smart TVs, set-top boxes, PCs, mobile phones and tablets, according to the newspaper.
HKTV’s app was downloaded 1.06 million times, of which 723,000 were on phones or tablets, while the rest were for smart TVs and set-top boxes.
Francis Fong, chairman of the Hong Kong Association of Interactive Marketing, said server and bandwidth restrictions prevented a large number of online viewers to watch the programs live.
Meanwhile, HKTV’s first flagship drama series, The Election, was seen on the shelves of many websites in mainland China and Taiwan soon after the first episode was broadcast.
HKTV warned against those who are illegally uploading its programs, saying that such copyright infringements are hurting its advertising revenues and sales to overseas broadcaster.
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