Ricky Wong’s Hong Kong Television Network (HKTV) had an average of 563,000 daily viewers in its first week of broadcast, placing it second to industry leader Television Broadcasts Limited (TVB).
On average, 358,000 people watched HKTV’s live programs each day through a television unit, set-top box or a computer, while another 205,000 viewed the programs through the on-demand channel, Ming Pao Daily reported. The television station started commercial operations on Nov. 19.
The figures, well within the industry’s expectations, translate into a viewership rating of 8.6, ranking HKTV second in Hong Kong’s TV market next to TVB, according to Apple Daily.
However, HKTV did not eat much into TVB’s audience, particularly during the evening prime time, the newspaper said.
Terry Ng, a lecturer with the Hong Kong Institute of Education, said HKTV’s initial viewership was not bad, although advertisers would like to see whether the broadcaster can maintain its ratings for a longer period before they consider placing commercials on the station.
KK Tsang, a veteran in the advertising industry, said HKTV may need to cut its rates to attract more advertisers. Most of its viewers are young and have high incomes, which could appeal to advertisers, he added.
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