Korean music group YG Entertainment has tapped Tencent to distribute online content in mainland China.
The companies signed an agreement that gives the Chinese internet giant exclusive distribution rights to YG Entertainment’s music and music video assets.
Tencent will also become the sole online sub-distributor of YG content in the county, the companies said in a statement.
The deal allows an array of top Korean artists to be launched across Tencent’s platforms and services including China’s leading music streaming service QQ Music.
In addition, music and songs from YG artists can be used on Tencent’s gaming, mobile and online platforms.
“We have already been active in the [China] market for two years but this alliance with Tencent will further boost the presence of our artists in China,” YG Entertainment chief executive Yang Min-suk said
Dowson Tong, Tencent senior executive vice president, said the agreement “will instantly offer Korean fans in China a stream of high-quality music, songs and MVs”.
YG Entertainment also operates a leading record label and a talent agency.
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