Huawei Technologies Co. is aiming to ship more than 100 million smartphones globally in 2015.
The Chinese technology company is nearing its sales target of 80 million smartphones this year, the Wall Street Journal reported Wednesday, citing Richard Yu, head of consumer business.
Yu said an antitrust probe by Chinese regulators into Qualcomm, which supplies some of its chips, will have no impact on sales.
Huawei is aiming to capture the top spot n China’s smartphone market, using high-quality, mid-priced devices and online distribution, according to Bloomberg.
The Honor line of phones introduced this year is aimed at young consumers with a focus on online marketing, sales and service, Jeff Liu, president of Huawei’s Honor line, said.
Huawei is China’s largest maker of equipment for phone networks but has been eclipsed this year by younger, more nimble local competitors such as four-year-old Xiaomi Corp.
Xiaomi’s low-cost, online model propelled it to the top of China’s smartphone market, the world’s largest, in the third quarter, while Huawei was tied for fourth place, according to researcher Canalys.
The Honor 6 Plus with 5.5-inch display will sell in China for about 2,500 yuan (US$404). Xiaomi sells its flagship Mi4 with a five-inch display in China for 1,999 yuan.
“Many internet-based brands are coming so we need a new brand to face the competition,” Liu said.
Huawei ranked fifth in global smartphone shipments during the third quarter, with 5.1 percent share, according to researcher Strategy Analytics.
Xiaomi was third worldwide with 5.6 percent, trailing only Samsung Electronics Co. and Apple Inc., Strategy Analytics reported in October.
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