A police television campaign urging citizens to help fight crime is getting the cold shoulder in the wake of complaints about police brutality during the recent democracy protests.
The 32-second clip shows officers performing their duties in the rain, making arrests, helping injured people and mediating disputes.
It is meant to show that the police uniform “represents ambition and promise” and officers are “working relentlessly” to protect life and property.
Instead, the advertisement has sparked a social media backlash, with netizens calling it repulsive.
One netizen dismissed it as “disgusting propaganda”.
Another said the police should apologize for their conduct during the protests.
And yet another said Hong Kong people will remain angry as long as officials procrastinate in dealing with police abuses.
Public satisfaction with the police is at a record low since the 1997 handover, exacerbated by complaints about the use of excessive force during the 79-day protests, according to a survey by the University of Hong Kong.
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