Hong Kong will launch discounted film tickets to attract a new generation of moviegoers, especially students.
The Hong Kong Film Development Council is holding talks with the International Film Festival Society on details of the program, expected to be announced in two weeks, Sing Tao Daily reported Monday, citing an unnamed source.
A film ticket costs between HK$75 and HK$100. Discounted tickets are expected to cost below HK$45 each.
The first batch of such tickets is expected to be available in March during the Hong Kong International Film Festival, the report said.
The move comes after Chief Executive Leung Chun-ying announced in his policy address last week that the government will inject HK$200 million (US$25.8 million) to the council to promote Hong Kong’s film industry, increasing locally produced films and encouraging more students and young people to watch.
However, the initiative has sparked concern about implanting government ideology on young people.
Hong Kong film director Mo Lai Yan-Chi said raising a new generation of moviegoers is a good policy but it must ensure young people can freely choose the films they like.
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