Date
17 December 2017
In order to breathe new life into the character, the exclusive dealer of the brand is preparing to release more Old Master Q products into the market. Photo:Internet
In order to breathe new life into the character, the exclusive dealer of the brand is preparing to release more Old Master Q products into the market. Photo:Internet

The rejuvenation of Old Master Q

When you step into a hairdresser or a dental clinic, chances are you’ll find a copy of Old Master Q comics lying around.

First published in 1963, Old Master Q is going strong after half a century of continuous publication. It boasts 165,000 fans on its Facebook fan page.

In 2012, the Hong Kong Comic and Animation Federation voted it the most popular local animated character.

Compared with Japanese cartoon characters such as Doraemon and Hello Kitty, Old Master Q is relatively conservative.

For instance, fans and customers seldom find any product related to the character.

In order to breathe new life into the character, iGen6 New Media Group, the exclusive authorized dealer of the brand, is preparing to release more Old Master Q products into the market, according to Ming Pao Daily.

Executive director Ma Wai-yip said the group has launched a series of Old Master Q products, including electronic scales, LED lamps, insulated cups and umbrellas.

To rejuvenate the Old Master Q brand, the company will aggressively expand the product line and launch a younger version of Old Master Q and Big Potato (another well-known character in the comic book).

Several crossover projects have been done with other brands, organizations and shopping malls.

For example, Old Master Q partnered with Taiwan Railway last year to promote the railway’s lunch boxes.

Ma said that the group also plans to open an Old Master Q cha chaan teng (tea restaurant).

Thanks to the aggressive marketing effort, Old Master Q is gaining popularity in Taiwan and mainland China as well.

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RA

EJ Insight writer

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