Date
18 August 2017
The Telford Plaza outlet used a box with simplified Chinese characters instead of the box (inset) that  McDonald's outlets in Hong Kong normally use. Photos: Apple Daily, internet
The Telford Plaza outlet used a box with simplified Chinese characters instead of the box (inset) that McDonald's outlets in Hong Kong normally use. Photos: Apple Daily, internet

Outcry over simplified Chinese on burger boxes at McDonald’s

McDonald’s has responded to a complaint by a customer at its Telford Plaza outlet in Kowloon Bay that it used boxes bearing simplified Chinese characters for its Big Mac burgers.

The fast-food chain said it had used packaging from other markets by mistake, Apple Daily reported Friday.

A Hongkonger named Kelvin bought a Big Mac at the outlet Thursday and posted a picture of the burger box online.

Almost all the comments on his post criticized the fast-food giant, and some netizens called for a boycott.

A secondary school student who went to the outlet said the box with simplified Chinese characters made it seem that the burger in it came from mainland China.

Several other customers said the packaging gave them the impression that the Big Mac was not genuine.

McDonald’s said it was purely by mistake that packaging intended for other markets was delivered to the store. It said its staff had been instructed to stop using those burger boxes.

The fast-food operator said it will conduct an in-depth investigation.

It stressed that all its food products are compliant with relevant safety standards. It said all its imported food products must pass the local food-processing laws and export regulations of the countries where they are manufactured.

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