McDonald’s introduced a breakfast sandwich in its Taiwan menu and quickly came under fire for being stingy with the ingredients.
Customers complained that the ingredients — ham, egg and lettuce — make up less than one-fifth the size of the bread, Apple Daily reported Friday.
Some netizens called it a fraud and said they’re not paying for the sandwich but for the cutting skills of anyone who sliced the ingredients into such tiny pieces.
McDonald’s charges NT$39 (US$1.24) to NT$49 for the sandwich which comes with a hot drink.
But with the ingredients so small, customers said they’d rather just buy a cup of coffee that comes with two slices of bread.
A company spokesman apologized to customers, saying the whole thing might have been a misunderstanding among the kitchen staff.
He said the new offering is a product of a year-long process involving McDonald’s representatives from Taiwan, Hong Kong and mainland China.
Some Hong Kong netizens, however, said they could not rule out a similar controversy ending up on their plate.
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