Date
17 November 2017
Video posts and visual content consumption are rising rapidly in Hong Kong due to the growing use of smart mobile devices, says a Facebook official. Photo: Bloomberg
Video posts and visual content consumption are rising rapidly in Hong Kong due to the growing use of smart mobile devices, says a Facebook official. Photo: Bloomberg

Mobile users driving video content surge in HK: Facebook

Video consumption by Facebook users has grown exponentially in Hong Kong, thanks to a surge in online posts and growing number of mobile smart-device users, a company official says.  

In the city, video posts per person increased by 53 percent in one year, according to Jayne Leung, who oversees the Greater China region at Facebook. 

On average, more than 50 percent of mobile users watch videos on Facebook every day, she said.

“There has been an evolution of storytelling towards more visual content, especially with videos,” Leung said.

“And we know that the best stories from advertisers are the ones that are told in the same way people prefer to create and consume content.”

Globally, the number of video posts per person on Facebook has leapt by 75 percent in just one year, two-thirds of which are on mobile, the official said.

In Hong Kong, high video consumption has been driven by the city’s deep mobile culture and widespread mobile usage.

In addition, many advertisers in the market are turning more and more to video to create engaging and compelling content for their audience, Leung said in a statement.

She pointed out that some major movies, including “12 Golden Ducks” and “Triumph of the Skies” launched their trailers recently on Facebook.

Since then more movie studios are uploading videos on Facebook and top brands are also relying more on videos to boost the success of their campaigns, she said. 

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RC

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