Date
25 November 2017
Twitter remains blocked in China but that isn't stopping the micro-blogging platform to target advertisers from that country. Credit: Bloomberg
Twitter remains blocked in China but that isn't stopping the micro-blogging platform to target advertisers from that country. Credit: Bloomberg

Twitter opens HK office to target Chinese advertisers

Twitter Inc. has opened an office in Hong Kong in a bid to target advertisers in the Greater China region.

Though the micro-blogging service is banned in China, the US-based firm will try to lure mainland firms into advertising on the platform.

“There are a number of these Chinese companies that are really aiming to be global now,” Peter Greenberger, who oversees Twitter’s emerging markets operations, told the Financial Times.

“The opportunity, we think, is huge. We know there’s demand. We’ve had some experience with Chinese companies already that are seeking to reach audiences overseas.”

The Hong Kong office, to be headed by Peter Greenberger, will be Twitter’s first office in the Greater China region.

Twitter collected US$479 million in fourth-quarter revenue from advertisers who paid to inject their ads, known as “promoted tweets”, into Twitter users’ timelines, according to Reuters.

The company is said to have 288 million users worldwide.

China’s censors have blocked Twitter since 2009 along with Facebook and YouTube, saying that censorship is necessary to maintain social order.

Twitter was credited with helping fuel the popular uprisings in the Middle East and has maintained a stridently pro-free speech stance.

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RC

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