Two in five adult Apple iPhone owners in the United States are interested in buying the company’s new Apple Watch, a new Reuters/Ipsos poll shows.
The high-tech smartwatch, which will range in price from US$350 to US$17,000, for an 18-karat gold model, is Apple’s first major new product in five years, and consumer demand for the device is being closely watched by competitors and investors.
Owners of the iPhone are a particularly important market for Apple as it launches the new watch, which goes on sale April 24.
Because the watch needs an iPhone to work fully, analysts say the most likely pool of initial buyers will already own an Apple smartphone.
BTIG analyst Walter Piecyk said that with more than 100 million active iPhone users in the United States and closer to half a billion globally, the survey was “pretty encouraging” for a product that has not been seen in shops, even if was unclear how much of the interest would translate into purchases.
The watch allows users to check their email, listen to music and make phone calls.
Ipsos surveyed 2,469 Americans aged 18 and older online between March 9 and March 17 and found that 24 percent expressed an interest in purchasing the Apple Watch, including 10 percent who described themselves as “very interested”.
Among the iPhone owners, 39 percent were interested in purchasing the Apple watch, including 17 percent who described themselves as very interested.
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