Apple Inc. has launched its lowest-priced iPhone and slashed the price of its smart watch.
The new four-inch iPhone SE will start at US$399, or US$50 less than the iPhone 5S where it is based on, but with better camera and capability to use Apple Pay, the Wall Street Journal reports.
Apple said the newest iteration of the phone is the “the most powerful four-inch phone ever,” with an A9 chip and graphics processor that would give it the same processing and graphics performance of its larger iPhone 6S, which made its debut last fall.
“Many, many customers have asked for this,” chief executive Tim Cook said of the upgrade to the smaller phone at the event.
The company also unveiled a smaller version of its iPad Pro — a 9.7-inch version that is the size of its main line of iPads.
The iPad Pro, with performance designed to bridge the gap between tablet and PC, was announced last fall at 12.7 inches.
The smaller version will start at US$599 and will begin shipping next week.
“It is the ultimate PC replacement,” said Apple executive Phil Schiller.
The company also announced that it would cut the price of its Apple Watch to US$299 from its previous low of US$349.
Cook kicked off the event by telling the audience that Apple won’t relent on its stance to keep data on customers’ iPhones secure.
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