21 November 2018
BreadTalk has removed the controversial bun from its stores. Photo:
BreadTalk has removed the controversial bun from its stores. Photo:

BreadTalk pulls Lee Kuan Yew bun condemned as tasteless

Bakery chain BreadTalk Group pulled a bun commemorating Singapore’s first prime minister, Lee Kuan Yew, from its shelves after drawing flak from social media users, Reuters reported.

“We would like to convey our deepest apologies with regard to the commemorative bun #rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015,” the firm said on its Facebook page, which was flooded with comments, virtually all negative. 

Some called it a cheap marketing ploy, and others said the company should have distributed the buns to the thousands waiting in line to pay their last respects to Lee, who died Monday.

“It is insensitive at any point in time. Mr Lee deserves more respect than being linked to a bun which was clearly created as an opportunistic moment. Shame on you BreadTalk,” Facebook user Agnes Heng posted.

The firm said: “Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect … Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.” 

BreadTalk said it would donate the projected sales proceeds of S$30,000 (HK$21,900) to charity, as originally intended.

Singaporeans continued to line up to pay their last respects to Lee at Parliament House. The waiting time was two-and-a-half hours Thursday morning.

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