Date
19 November 2017
Chaos ensued after customers, who had been waiting outside Sogo for hours, rushed into the department store to buy the 60 special edition casseroles by French brand Le Creuset. Photos: Apple Daily
Chaos ensued after customers, who had been waiting outside Sogo for hours, rushed into the department store to buy the 60 special edition casseroles by French brand Le Creuset. Photos: Apple Daily

Shoppers scramble for special edition Le Creuset casseroles

The sale of special edition cookware by famous French brand Le Creuset at a department store in Causeway Bay nearly turned into a pandemonium as eager customers jostled against each other to take home the limited items.

A long queue had formed outside the Sogo department store as early as 4 a.m. Monday, and when the store finally opened at 10 a.m., customers rushed to the 7th floor to get tickets for a chance to buy the 60 Creuset Coastal Blue casseroles that were on offer, Apple Daily reported.

The sale was part of Sogo’s special offerings to mark its 30th anniversary.

Barricades were pushed over by the chaotic crowd, and several buyers tumbled to the ground because of all the pushing and shoving. Some customers swore at reporters for taking pictures of the commotion.

The pots were being sold at the store at HK$2,788 each, but the same items were later seen being put up for sale online with the price jacked up to HK$3,800.

Apparently customers who had succeeded in acquiring the much-sought-after cooking vessels at Sogo wanted to make a profit out of their earlier endeavor.

The Le Creuset brand has a 90-year history and is loved by cooks and housewives the world over.

Its cookware products are sold at prices ranging from several hundred to thousands of dollars each. Special editions, along with special colors, are being launched from time to time.

While refusing to mention specific brands, Greenpeace campaigner Ada Kong Cheuk-san said consumers should exercise caution when buying colorful cookware products.

Laboratory tests revealed that many of such products tend to contain higher levels of lead, which could pose health risks to children and pregnant women, Kong warned.

– Contact us at [email protected]

EL/AC/CG

EJI Weekly Newsletter

Please click here to unsubscribe