Subscribers to a new YouTube service will be able to skip advertisements when watching online videos, the Financial Times reported.
The move by Google, which owns YouTube, could increase competition with other online video services that already charge subscriptions, such as Netflix and Hulu.
Creators of YouTube videos, which receive a share of ad revenues, will also get part of the subscription fees.
Google did not say how much a subscription will cost, but in an email to YouTube creators implied the service could come as early as this year.
YouTube is already working on a subscription service for its music videos, which is in beta testing.
And users can already subscribe to individual channels focusing on areas such as sports or language instruction to watch videos without ads.
– Contact us at [email protected]