Hong Kong Television Network Ltd. (HKTV, 01137.HK) said it had proposed to Asia Television Ltd. broadcasting 1,000 hours of HKTV programs on ATV’s channels until the end of the year, Ming Pao Daily reported Tuesday.
If the proposal is accepted, four hours of HKTV’s drama, variety and infotainment programs will be broadcast on ATV’s Home analog and Home digital channels during prime time each day.
HKTV said it will split the advertising income, with a minimum of HK$5 million per month going to ATV.
ATV confirmed it had received and will consider HKTV’s offer, which will expire at 5 p.m. on Monday next week.
The troubled station said it is open to opportunities for cooperation with all parties, the report said.
Wong Ben-koon, ATV’s largest shareholder, said its board has yet to discuss the proposal, which was put forward by HKTV without prior discussion.
Charles Mok Nai-kwong, who represents the information technology constituency in the Legislative Council, said HK$5 million would not be enough to pay the salaries of ATV’s 600 staff.
However, he said, if accepted, the plan will mean more choice in TV programs and will exert pressure on market leader Television Broadcasts Ltd. (TVB).
The proposal requires that ATV appoint HKTV as the sole agent for advertising sales.
Mok warned that advertisements are embedded in HKTV’s drama series, which could violate the regulations regarding free-to-air TV broadcasts. ATV should consider who will shoulder the penalty for any violations, he said.
While the Communications Authority would not comment on HKTV’s announcement, it said holders of free-to-air TV licenses are allowed to broadcast TV programs by third parties as long as they comply with relevant laws and regulations.
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