Hong Kong’s tourism and retailing industries are joining hands to boost sales with the largest discount program since business hit a trough in 2003 amid the SARS pandemic.
During the promotion, “[email protected] Super Jetso”, which runs for five weeks, from April 27 till the end of May, companies are giving out concessions in an attempt to revive sales, the Hong Kong Economic Journal reported Friday.
The number of mainland tour groups to the city fell 41 percent from a year ago last month to only 9,350.
The total number of mainland visitors, meanwhile, is likely to keep shrinking, given the latest restriction on Shenzhen residents, who can now cross the border to Hong Kong only once a week.
The “jetso” (special offers) include purchases of specific jewelry items at half price and discounted theme park packages at 40 percent off.
The companies taking part hope the initiative can raise sales by 20 percent to 30 percent.
Meanwhile, the government plans to allocate an extra HK$80 million of funds to the Hong Kong Tourism Board in June to promote local tours and lure foreign travelers to return with lucky draws of 20 free packages that include air tickets, shuttle services and six-star hotel accommodation.
Translation by Vey Wong
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