Date
22 July 2017
Yahoo now controls how search results are displayed on desktops. Microsoft's Bing search engine used to exercise that function under a 10-year agreement. Photo: zimbio.com
Yahoo now controls how search results are displayed on desktops. Microsoft's Bing search engine used to exercise that function under a 10-year agreement. Photo: zimbio.com

Microsoft, Yahoo rejig search partnership

Microsoft Corp. and Yahoo Inc. have renegotiated their 10-year search partnership, giving Yahoo more control over how search results are displayed on desktops and mobile devices.

The partnership, which allows the companies to change or terminate the agreement after five years, was crafted by former Microsoft chief executive Steve Ballmer and Carol Bartz, his Yahoo counterpart at the time, Reuters reported Friday.

Last month, the companies extended by 30 days the deadline to renegotiate the deal.

Earlier, Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs.

Microsoft will now own the ads delivered from its own Bing Ads platform.

Yahoo was responsible for sales for Bing search ads.

Microsoft and Yahoo plan to transition sales responsibilities starting this summer.

Originally, the deal also included a revenue-sharing agreement where Microsoft paid Yahoo a percentage of Bing ads revenue delivered from Yahoo searches. This structure remains intact, the companies said.

– Contact us at [email protected]

CG/RA

EJI Weekly Newsletter

Please click here to unsubscribe