Date
20 July 2017
Microsoft hopes to get some apps that run on Android smartphones (left) to work on phones running Windows as well. Photo: windowscentral.com
Microsoft hopes to get some apps that run on Android smartphones (left) to work on phones running Windows as well. Photo: windowscentral.com

Microsoft tries to lure Android, Apple apps to Windows

Microsoft has embedded some of Google’s Android software in the next version of its Windows operating system.

The world’s biggest software company is taking the step as it tries to catch up with Google and Apple in mobile computing, the Financial Times reported.

Microsoft said Wednesday adjustments to Windows 10 would make it easy for developers to adapt their existing apps, written for rival smartphones and tablets, to run on its operating system.

The firm claimed that developers of apps for Apple’s iOS system would need to make “very few modifications” for their software to run on Windows.

Microsoft’s app store is relatively lacking in software, hindering its efforts to lure customers to Windows mobile devices.

 

However, letting Apple and Android developers adapt their apps for Windows is “an imperfect solution to an undesirable problem”, the newspaper quoted CCS Insightanalyst Geoff Blaber as saying. 

The approach is similar to one already tried by BlackBerry and can lead to power inefficiencies and other issues, Blaber said.

But he also called it “a necessary move to attract developers otherwise lost to Apple and Google”.

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