Li Ning Co. Ltd. is partnering with Xiaomi Technology Co. Ltd. to launch smart running shoes, the Hong Kong Economic Journal reported Monday.
Also, it will roll out smart products for other sports including soccer, badminton and basketball, the report said, citing chairman Li Ning.
The company has been in discussions with other technology firms on potential projects.
Related mobile phone applications will be developed at the same time, Li said
The technology allows users to collect data on their sports activity which they can use to develop a tailor-made regime.
Two types of running shoes that use Xiaomi technology will be sold starting in August for 300 (US$48.26) to 500 yuan.
Li said these shoes have a lower profit margin compared with other products of the company, said Li.
Translation by Vey Wong
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