Date
30 March 2017
Customer feedback on the MyMagic+ program, which features wristbands and a mobile app, has been very positive, says Disney's Tom Staggs. Photo: Reuters
Customer feedback on the MyMagic+ program, which features wristbands and a mobile app, has been very positive, says Disney's Tom Staggs. Photo: Reuters

Disney may roll out mobile technology at more parks

Walt Disney Co. may take its MyMagic+ program to the company’s other theme parks after a positive experience with the mobile technology at the firm’s flagship resort in Florida.

“The folks who are saying the MyMagic+ experience is excellent is the vast, vast majority of folks who are using it, and that, we know, is good for our business,” Reuters quoted Disney’s Chief Operating Officer Tom Staggs as saying Thursday.

The MyMagic+ program, which features wristbands and a mobile app, helps people plan trips in advance, move more quickly through the park and personalize visits. 

More than 11 million wristbands, called MagicBands, are said to have been used at the Walt Disney World in Orlando, Florida, since the program was introduced at the resort. 

Disney has seen earnings at its parks unit climb over the past few years as the company added new attractions and made other improvements.

Adding new technology is one way the company aims to keep the business growing.

“We will bring variations on MyMagic+ to our parks and other businesses around the world,” Staggs told Reuters in an interview.

He said it is “possible” the use of the MagicBands will be enabled at parks outside of Walt Disney World.

The company is also exploring if other wearable technology could offer some of the same functions as consumers adopt new products such as the Apple Watch, the report said.

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