Date
24 March 2017
Despite falling gaming revenues, the number of visitors to the Global Gaming Expo Asia held earlier this month in Macau hit a new record high. Photo: Global Gaming Expo Asia
Despite falling gaming revenues, the number of visitors to the Global Gaming Expo Asia held earlier this month in Macau hit a new record high. Photo: Global Gaming Expo Asia

For gaming industry participants, Macau remains the place to be

The Global Gaming Expo (G2E) Asia is the premier gaming conference in the region, with market leaders sharing information and views on the latest technology and trends in an ever-evolving marketplace.

The annual event was first held in 2007 after the world saw how lucrative the Asian gaming market was, and since then, event organizers have attracted more exhibitors every year.

The conference returned to the Venetian Macao, which, according to information portal Mayfair Casinos, boasts one of the largest gaming floors in the region, making it the perfect venue for the conference.

Nine years ago, G2E Asia made its debut in Macau Tower, but the annual growth in participants called for a larger space. The event was moved to the Venetian, which has been the conference’s venue since 2008.

The G2E Asia 2014 was a major success, breaking several records, including the number of daily attendees, number of exhibitors, and show floor space.

From 2013, attendees increased by 36 percent in 2014, with an astounding 8,233 daily participants. Organizers had to enlarge the space by 16 percent (the floor spread across 8,460 square meters) to accommodate the 160 exhibitors that represented more than 80 nations. Exhibitors rose by 13 percent from 2013.

This year, the trading exhibition and conference was held from May 19 to 21 and managed to reel in 39 percent more visitors on the first day compared with last year.

Josephine Lee of Reeds Exhibitions Greater China notes that the number of participants on Day 2 also increased by 18 percent from last year. Total numbers haven’t been tabulated yet, but these statistics look rather promising.

Visitors of the event saw a huge number of established gaming firms and a handful of new ones.

Industry frontrunner International Game Technology (IGT) used the expo as an opportunity to showcase their Winning Combination, an in-depth portfolio of new hardware, games and casino management systems with an emphasis on both local and global markets.

One of the most surprising appearances was the Macau International Clubbing Show (MICS). In their newest pavilion, MICS shared their latest event management and entertainment products as a way to intertwine the world of gaming with local nightlife.

The pavilion didn’t draw a huge crowd, but it’s still a new idea and there are talks of possibly having it as a separate exhibition after the three-day gaming expo.

Although rumors emerged that the American Gaming Association is considering hosting future exhibitions in other Asian nations, Lee says Macau will be the permanent home of G2E Asia.

“It is just too important having this platform in Macau,” she says. “Macau is the biggest gaming revenue generator in the world … and we have already established the entire infrastructure.”

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CG

The writer is a struggling events officer by day and a blogger by night who aspires to attend all the top events in the industry.

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