Date
21 October 2017
Apple is preparing to launch a music streaming service, a move aimed at helping the firm generate more revenue from its existing iTunes subscribers. Photo: Bloomberg
Apple is preparing to launch a music streaming service, a move aimed at helping the firm generate more revenue from its existing iTunes subscribers. Photo: Bloomberg

Apple expected to unveil new streaming music service

Apple Inc. is expected to unveil a new streaming music service next week, putting the company in competition with dominant player Spotify, the Wall Street Journal reported.

The new subscription service will offer unlimited on-demand streaming for US$10 a month, according to the report.

The tech giant is expected to make the announcement at a developers’ conference next week.

Apple sees two opportunities in the new streaming service: generating more revenue from existing iTunes customers, and expanding the universe of streaming-music subscribers, the report said, citing people familiar with the plan. 

Unlike Spotify, Apple won’t let listeners stream its entire music catalog on demand free of charge.

But it plans to augment its free, ad-supported Internet radio service with channels programmed and hosted by human DJs, the report said.

 

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