Date
30 March 2017
Apple chief executive Tim Cook waves to the crowd at the company's developers conference in San Francisco on Monday. Photo: Bloomberg
Apple chief executive Tim Cook waves to the crowd at the company's developers conference in San Francisco on Monday. Photo: Bloomberg

Apple unveils streaming music service

Apple Inc. has unveiled its subscription-based streaming service and ad-supported online-radio offering in an attempt to change how people buy and listen to music.

Apple Music comes as the technology giant aims to counter the slowdown in music downloads, a business it pioneered more than a decade ago with iTunes, the Wall Street Journal reported.

Apple also rolled out its newest operating system for Mac computers called “OS X El Capitan”. Its new features include improved search capabilities, increased screen management and faster speeds, among other things.

Both El Capitan and the mobile operating software will be available to developers from Monday, with public testing beginning in July and a free upgrade “in the fall”, the newspaper said.

The new operating software for Apple Watch also will be available at no charge in the fall.

Apple said the new software for mobile devices will allow for multitasking, or the ability to have more than one app open on a screen at a time. Multitasking is especially important as Apple pushes iPads into the workplace.

The new mobile operating software also has a feature—similar to Google Now—that anticipates a user’s needs based on information in his email and calendar.

Apple on Monday emphasized the privacy aspects of that feature, noting that it would only use the information available on the device, that the service is controllable by the user, and any information won’t be shared with third parties.

The company also updated Apple Pay. From July, the payment service will be available at one million locations in the United States and will launch in Britain, at more than 250,000 locations, including the London Transport System, the report said.

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