Date
13 December 2017
Mobile advertising makes up more than 70 percent of Facebook's total advertising revenue, particularly in emerging markets. Photo: Internet
Mobile advertising makes up more than 70 percent of Facebook's total advertising revenue, particularly in emerging markets. Photo: Internet

Facebook makes 51% of ad revenue overseas

Facebook made slightly more than half of its first-quarter advertising revenue overseas.

Asia, its fastest growing overseas market, accounts for 57 of that revenue, Reuters reported Wednesday.

It’s the first time the social network giant has detailed advertising sales outside the United States and Canada as a percent of worldwide sales.

“The next one billion consumers are going to come from these [Asian] countries,” said Carolyn Everson, vice president for global marketing solutions.

Total advertising sales for the quarter rose 46 percent to US$3.3 billion, the vast majority of Facebook’s US$3.5 billion quarterly revenue.

The company made US$1.7 billion from international markets, up 36 percent from a year earlier.

Europe is growing slower than the US but the Asia Pacific region is sprinting ahead.

By comparison, Google said 57 percent of its revenue was from international markets in the first quarter but did not give a breakdown.

Mobile advertising makes up more than 70 percent of Facebook’s total advertising haul, particularly in emerging markets, Everson said.

– Contact us at [email protected]

RA

EJI Weekly Newsletter

Please click here to unsubscribe