24 October 2018
Well-off middle-class Chinese favor luxury hotels when they travel. Photo: Internet
Well-off middle-class Chinese favor luxury hotels when they travel. Photo: Internet

Savvy middle-class Chinese know how to travel in style

Affluent middle-class Chinese are some of the most frequent travelers, taking an average of over nine trips a year for business and leisure, two more than the global average, new research has found.

A study by Collinson Group shows they are very aware of frequent-flyer programs and the benefits they can claim.

About 29 percent have upgraded their seats using air miles, compared with 18 percent globally.

On business trips, 69 percent stay in four- or five-star hotels and 38 percent in five-star-plus, much higher than the global average.

Even though 53 percent travel in economy class for leisure, the study found Chinese consumers are increasingly looking to improve their experience through travel enhancements like airport lounge access, fast-track and concierge services: 54 percent consider airport lounge access as nice to have, and 21 percent think it is essential.

By 2020, China’s mass affluent consumers will have double the assets of their US counterparts, the study predicted.

Their top three priorities are spending time with family, providing for family and going on more holidays.

Spending on grandchildren, children and partners is the main indulgence for the Chinese when investing their money, and buying leading brands is almost three times more important for them than the global average.

When travelling for pleasure, Chinese mass affluent consumers seek new and unique experiences, ahead of luxury and familiarity, the study found.

Experiencing a different culture, being able to keep in touch, recharging and being pampered, and sustainable tourism are the top four most important factors for this group.

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