Date
24 October 2017
Taylor Swift has lent her voice to artists who get a raw deal from music streaming companies. Photo: AP
Taylor Swift has lent her voice to artists who get a raw deal from music streaming companies. Photo: AP

Apple caves to Taylor Swift after hitting a sour note

Apple Inc. is changing its tune after Taylor Swift called out the company for a plan to stiff musicians in a marketing campaign for its new music streaming service.

Swift, 25, took to social media to announce she is withdrawing her latest chart-topping album, 1989, from the service to protest Apple’s decision not to pay music royalties during the three-month trial.

“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” she wrote in an open letter on Tumblr.

“Please don’t ask us to provide you with our music for no compensation.”

Hours later, an Apple tweet said it will pay for music during the free trial period and a spokesman confirmed the change of heart.

The Wall Street Journal is reporting this isn’t the first time Swift has taken issue with streaming music providers.

Last year, she pulled her entire catalog from Spotify after a dispute over the same album.

She later joined musicians such as Jack White and Madonna in allowing her music, except for the latest album, to be played on Jay Z’s streaming service Tidal.

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