Google Inc. has quietly eased into the music streaming service, upstaging rival Apple Inc., whose upcoming launch has been marred by a challenge from pop star Taylor Swift.
The world’s largest search engine is offering a free version of its music streaming platform Google Play Music, which has been selling a US$9.99 monthly subscription for two years.
The new service is available online from Tuesday and will be ready on Android and iOS by the end of the week, according to Reuters which cites Elias Roman, Google product manager.
Earlier this month, Apple announced a music streaming service starting June 30 for US$9.99 per month, along with a US$14.99 family plan, with a free three-month trial.
That drew a rebuke from Swift who took to social media on Sunday to denounce the free trial, saying artists should not be asked to work for free.
She threatened to withdraw her chart-topping 1989 album from Apple’s App Store, prompting the company to announce hours later that artists will be paid during the trial period.
Google Play Music curates playlists, allowing users to tailor them based on genre, artist or even activity such parties and work.
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