Date
28 March 2017
Chi Tak Education Centre Sun Hing School has come up with a hard-sell advertisement (right) that warns parents they could ruin their children's future if they didn't enrol them in summer classes. Photo: Facebook
Chi Tak Education Centre Sun Hing School has come up with a hard-sell advertisement (right) that warns parents they could ruin their children's future if they didn't enrol them in summer classes. Photo: Facebook

Tai Po tutorial school slammed for ‘materialistic’ ad

A tutorial school in Tai Po has become the object of ridicule among Hong Kong netizens after it came out with a hard-sell advertisement that warns parents they could wreck their children’s future if they didn’t enrol them in summer classes, Apple Daily reported on Thursday.

According to the advertisement by Chi Tak Education Centre Sun Hing School, summer tutorial classes for kids could make the difference between staying in Tai Wo, a public housing estate, and living in Lake Silver, a private luxury residential development.

“Your kids could fail in examinations next year if they choose to be lazy this summer,” it said.

Citing a map produced by Dr. Leung Kai-chi of the Chinese University of Hong Kong showing property prices along the MTR lines, the advertisement noted that the median monthly income of households at Tai Wo Estate is HK$18,400 while that in Lake Silver is HK$60,000.

A copy of the advertisement went viral on local social media, with netizens blasting it for promoting crass materialism and equating education with the pursuit of money.

Reacting to the criticisms, Chi Tak said on its Facebook page: “We’re being complained of … Hahaha!” It also cited a Chinese saying: “A book holds a house of gold.”

Chi Tak, which is not registered with the Education Bureau, could be violating the Education Ordinance which requires any institution that provides educational courses for at least 20 people to be registered, the report said.

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