Date
20 January 2017
Gusella is confident it can boost its China sales despite Beijing's austerity and anti-graft campaign, says executive director Caroline York. Photo: HKEJ
Gusella is confident it can boost its China sales despite Beijing's austerity and anti-graft campaign, says executive director Caroline York. Photo: HKEJ

Gusella eyes more sales in China via department store tie-ups

Italian kids apparel and footwear brand Gusella is seeking to improve its sales in Hong Kong and mainland China through collaboration with some department stores, the Hong Kong Economic Journal reported.

The company reaped 4 million yuan in sales in the mainland in its first year of operation there since it opened a store in Beijing in April 2014, the luxury brand’s Hong Kong executive director Caroline York told the newspaper. 

As for Hong Kong, sales have surpassed the levels seen in the mainland after the brand established a presence in the city in November last year, York was quoted as saying in an interview.

The brand sees promising prospects due to expected improvement in Hong Kong birth rate and changes in the mainland’s one-child policy.

Gusella, which was founded in 1932 in Milan as a children’s shoemaker, had gone through some difficult times in the recent past. But it has undergone a revival, thanks to new marketing efforts.

York, who also serves as brand manager in Dragon Crowd Enterprise (China) Ltd., helped in the efforts by introducing the brand to China.

The Beijing store saw its sales double in three months ended June compared to a same period last year, York said.

She is optimistic about the prospects going forward even though China’s austerity and anti-graft campaign are having some impact on luxury brand sales.

Translation by Vey Wong

[Chinese version中文版]

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