Swire Foods Holdings Ltd., the food and beverage unit of British conglomerate Swire Group, is gearing up to expand its joint venture with Swiss Movenpick Foods Licensing Ltd. into the breakfast market.
The move comes two years after the companies launched Swire MP Foods Ltd. to tap the coffee market in Hong Kong and mainland China, according to the Hong Kong Economic Journal.
They have agreed to ramp up marketing of breakfast products such as jam and yoghurt this year, Swire Foods Holdings’ managing director Max Lau Wing-leung was quoted as saying.
Also, Swire MP Foods is planning to make its own oat and nut products.
Swire Foods is famous for its self-branded sugar products which have been available in Hong Kong for the past 100 years.
It sells more than 50 types of sugar in Hong Kong where it has operated a sugar refining business for 90 years.
The company first entered mainland China about 10 years ago and became one of a few foreign food distributors nationwide.
In recent years, it has diversified into seasoning, coffee and tea, bakery and breakfast.
Lau said the company sees growing opportunities in mainland China amid mounting concern over food safety and quality.
Translation by Vey Wong
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