Date
26 March 2017
A video clip showing a young Chinese couple having sex (inset) in a Uniqlo fitting room went viral, and prompted netizens to go to the retail store to take pictures. Photos: bjnews.com, 163.com
A video clip showing a young Chinese couple having sex (inset) in a Uniqlo fitting room went viral, and prompted netizens to go to the retail store to take pictures. Photos: bjnews.com, 163.com

Fitting-room sex video was no marketing stunt: Uniqlo

Popular Japanese clothing retailer Uniqlo insisted it wasn’t behind a video showing a couple having sex in a fitting room in one of its stores in Beijing, The Beijing News reported.

Denying the video clip that went viral online Tuesday was a marketing stunt, as some netizens suspected, the company said in a statement Wednesday morning that it took the incident very seriously.

It urged customers to abide by social ethics and use its fitting rooms properly.

Even so, the footage did raise the profile of the clothing chain, operated by Fast Retailing Co. Ltd. (06288.HK).

Many people came to the store in Beijing’s busy Sanlitun district and took photos of it.

Some may even have taken selfies in the changing room in question.

Beijing police announced Wednesday they had received complaints about the video and would investigate the case.

In the minute-long clip, a young Chinese couple — a bespectacled man in black behind a naked woman — can be seen having sex in what appears to be a fitting room in a Uniqlo store.

The man shoots the act with a phone-cam aimed at a mirror.

Some netizens deduced it was the fitting room of the Uniqlo store in Sanlitun, based on the room’s location in the store and the background noise.

The video attracted millions of views and thousands of comments.

By Wednesday, however, most posts containing the clip had been taken down.

While it is unclear who leaked the video, it didn’t take long for netizens to dig up the couple’s Weibo accounts; although both the Weibo users denied it was them on the clip.

However, a brief exchange of text messages, allegedly between the woman in the video and a friend, was also leaked online.

It suggested that she and the man in the video had only just met for the first time.

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TL/JP/FL

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