Date
28 May 2017
Has creativity gone a bit too far? This is the question that some people are asking after an ad campaign from infant formula brand Cow & Gate. Photo: Twiggy Tang
Has creativity gone a bit too far? This is the question that some people are asking after an ad campaign from infant formula brand Cow & Gate. Photo: Twiggy Tang

‘Ghostly’ images in bus body ad stir online chatter

An outdoor advertising campaign that makes very creative — some would say creepy — use of Hong Kong’s public buses has drawn a lot of online chatter as well as criticism.

Netizen Twiggy Tang said in a post on her Facebook page that she was almost scared to death when she saw ‘ghostly’ creatures on a bus body Saturday night as she was waiting at a bus stop near the Kwun Tong Ferry Pier.

On closer inspection, the ‘ghosts’ actually turned out to be semi-transparent stickers pasted on the windows of the bus.

The pictures were of children sitting in a rather eerie fashion, in an advertisement for the British baby formula brand Cow & Gate.

Tang said she was unnerved at what she saw and that she felt disturbed throughout her bus journey home.

The use of ghost-like images to advertise on buses was inappropriate, she suggested. 

Tang’s views seemed to have struck a chord in the online community, with her post receiving more than 3,000 likes and being shared 1,300 times as of late Sunday, Ming Pao Daily News reported.

Some netizens pointed out that people sitting inside the bus can also get frightened as they can see shadows when they look out from inside the vehicle.

While a debate rages as to whether the complaints are legitimate or if people are perhaps letting their imagination run riot, the ads however seemed to have served their purpose — grab public attention. 

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EL/JP/RC

 

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