Date
16 January 2017
Poman Lo with a stuffed toy named after her poodle Bodhi. The hotel heiress plans to develop a Chinese entertainment and education empire by building on the success of the "Bodhi and Friends" animated TV series. Photo: Bloomberg
Poman Lo with a stuffed toy named after her poodle Bodhi. The hotel heiress plans to develop a Chinese entertainment and education empire by building on the success of the "Bodhi and Friends" animated TV series. Photo: Bloomberg

HK hotel heiress aims to build ‘Oriental version of Disney’

Poman Lo Po-man, the head of children’s multimedia company Century Innovative Technology, aims to parlay the success of her firm’s award-winning TV animated series “Bodhi and Friends” into e-books, mobile applications and learning centers for children.

“We aim to be the Oriental version of Disney, with a focus on interactive edutainment,” Lo told Bloomberg News.

“Bodhi and Friends”, which was launched in February 2014 on Chinese national television, has just wrapped its second season.

According to Lo, it has becoming the top-rated cartoon series among children in the 4 to 14 age group.

Lo, who is the daughter of Hong Kong hotel tycoon Lo Yuk Sui, has invested US$15 million of her own money in the past three years in various Bodhi-inspired ventures, according to the report.

She will entertain options for listing on the stock market next year and is on the lookout for games publishers to partner with or acquire, Lo was quoted as saying in an interview.

The animated Bodhi character and his buddies now grace books, online videos and a score of mobile apps, with plans for more.

Lo has spun the brand into online language programs. Apart from learning centers, she’s developing a primary school curriculum.

She’s also working on tie-ups with major Chinese phone companies, including China Telecom Corp., to host an app store for pre-screened kid-friendly content, the report said.

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