Date
23 January 2017
Campbell's flagship condensed soup will not longer contain MSG as the company tries to reinvent its offerings. Photo: Bloomberg
Campbell's flagship condensed soup will not longer contain MSG as the company tries to reinvent its offerings. Photo: Bloomberg

Campbell cooking up MSG-free soups and more organic offerings

Campbell Soup Co. will stop using MSG (monosodium glutamate) in children’s condensed soups and offer more organic foods.

The change is part of a broader strategy to adapt to changing consumer tastes, Reuters reports.

It will take effect in August, with the initial shipment of soups under the new policy hitting US shelves first.

These include its Plum line for children and Pepperidge Farm Goldfish crackers made with organic wheat.

“What we’ve been doing is reinventing the company for a better growth trajectory,” chief executive Denise Morrison said.

Also, Campbell will drop artificial colors and flavors from nearly all of its North American products by July 2018 and move away from using high fructose corn syrup in certain products such as Pepperidge Farm fresh breads by the end of fiscal 2017.

Most new products it is launching in 2016 also will not contain corn syrup.

The company is struggling to grow as US consumers shift away from the processed items found in the center aisles of the grocery store and opt for fresher products on the perimeter.

– Contact us at [email protected]

FL/RA

EJI Weekly Newsletter

Please click here to unsubscribe