Being on the plump side never stopped Ng Sze-nga from trying to look fashionable.
When she began having a hard time getting clothes for her size off the rack, she decided to do something about it.
“There were just too few choices if you were looking for the right size and something trendy,” Ng says.
Ng, 22, launched an online store and called it Fashion Corner.
She sells clothes up to 4XL, which she says is unique in the Hong Kong fashion market. They’re all self-designed.
Ng’s parents run a garment factory which specializes in the design and manufacturing of children’s clothes. The factory supplies Ng’s internet store.
Ng says rent is always the biggest problem for retailers like her.
Her parents once had a retail shop in Sham Shui Po but now they mainly conduct business on WhatsApp.
Ng herself briefly operated a shop in Tsim Sha Tsui to market her brand.
She has since switched to Facebook and Instagram as her major marketing channels.
Zalora Marketplace, a brand owned by Global Fashion Group which is renowned for its fashion website, has invited Ng to use its sales platform.
Ng says sales this quarter have been strong, with an average of five to six orders a day.
Revenue is about HK$10,000 to HK$20,000 per month, which gives Ng a profit of HK$8,000 to HK$10,000.
Ng’s customers are mainly from Hong Kong.
She tried to expand her customer base via Taobao but dropped idea after finding her simple and clean designs were not resonating with mainlanders who prefer bright and fancier fashion.
Ng is targeting foreign markets and has received inquiries from Taiwan, Singapore and Malaysia.
She is in the process of now setting up a payment and delivery system.
Ng says she was once constrained by the norm, believing that slim is beautiful.
But having failed to lose weight, she was beginning to lose self-esteem and had no interest in working.
“I was unhappy because I was too concerned about how people perceived me,” she says.
“It’s ridiculous that people can be affected in this way. Now I consider the negative comments as a challenge.”
This article appeared in the Hong Kong Economic Journal on July 20.
Translation by Darlie Yiu
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