Alibaba Group Holding Ltd. has signed exclusive partnerships with more than 20 apparel brands, including Zara and Timberland, for online sales in China, Reuters reported.
The Chinese e-commerce giant is wooing big international brands as it competes with rivals such as JD.com Inc.
Alibaba said Thursday its fast-growing online marketplace Tmall.com will become the only third-party online sales platform for the apparel brands in China.
In mainland China, a market notorious for the proliferation of fake and knock-off products, bagging international names can boost credibility and signal implicit trust, the report said.
Alibaba also said it will deepen its collaboration with more than 160 brands, including Adidas and Gap.
Arch-rival JD.com recently announced it would begin selling products from US brands, including Converse, Samsonite and major apparel brands, to Chinese customers through a new store on its site.
Last month, Japanese retailer Fast Retailing Co Ltd said it had closed its online Uniqlo store, which it opened in April on JD.com, citing a conflict with its China e-commerce strategy.
Alibaba declined to say whether Uniqlo had agreed to an exclusive partnership with it.
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