CEC International Holdings Ltd. (00759.HK) has launched an online shopping portal, setting itself up against HKTV Mall, the internet retail unit of Hong Kong Television Network Ltd. (01137.HK).
The new portal, 759 Online, sells pet care products and plans a wider selection including snacks by September.
It made HK$2,000 (US$258) worth of deals on Saturday, its first day of business, the Hong Kong Economic Journal reports, citing manager Pinky Lee Tsz-kei.
Chairman Lam Wai-chun previously said the company will beef up its online offerings one step at a time.
Opening-day sales were better than expected despite lack of promotion or marketing, Lee said.
By contrast HKTV chairman Ricky Wong pumped HK$30 million into an advertising campaign for his new venture.
Sales are up sixfold after an aggressive promotion campaign, Wong said.
However, he refused to say when he expects HKTV Mall to break even.
HKTV Mall and 759 Online are offering competing discounts and free delivery services.
Purchases worth at least HK$400 on HKTV Mall are delivered free of charge, on top of a 5-10 percent rebate on most items.
Meanwhile, 759 Online offers a 12 percent discount and free delivery for purchases of HK$200 or more.
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