Date
19 October 2017
Characters in the new board game are featured in a HK$200,000 video presentation to potential backers. Photo: Facebook
Characters in the new board game are featured in a HK$200,000 video presentation to potential backers. Photo: Facebook

How to make crowdfunding work? Take it from these guys

Hong Kong is not a place where people will invest HK$3 million (US$387,000) to develop a board game.

It was the first thing that struck a couple of entrepreneurs, Hon and Ray, when they launched a board game based on the Chinese novel Journey To The West.

Without investors, they could not afford the investment.

Ray, however, was confident the idea would appeal to game fans, most of whom are from the West.

“They like monsters. It’s part of their culture. Journey to The West itself is a story full of monsters. Such a game should draw a lot of attention,” Ray told RTHK.

Ray was sure a board game featuring unique sculptured characters such as Money King, Bull Demon King or White Bone Demon would attract board game lovers and miniature collectors.

But where to find the seed money?

It’s hard to imagine any loan officer would be intrigued by Ray’s monster sculptures.

After all, lenders prefer “bricks” (real estate) as collateral.

So the duo pitched their idea on US crowdfunding website Kickstarter and successfully raised about US$420,000, nearly eight times the initial target.

Kickstarter, like other crowdfunding platforms, allows people to list their work and solicit backers, exactly what Ray and Hon needed.

Ideas alone are not enough, Ho told Younger Reporter Magazine.

Their success was hard-won. A presentation video cost HK$200,000 and the project gave them many sleepless nights.

Journey: Wrath of Demons is now officially available.

Like in most such projects, Ray and Hon’s backers are not going to get money but they will receive the board game.

Also, they’re getting additional miniatures and scenery enhancements as rewards for the success of the fundraising, according to Figure Painter Magazine.

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Backers of the board game will get additional miniatures and scenery enhancements as rewards for the success of the fundraising. Photo: Facebook


EJ Insight writer

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