21 October 2016
Allan Zeman does the Eyes Blinking Challenge to kick off the fundraising project. Photo: YouTube
Allan Zeman does the Eyes Blinking Challenge to kick off the fundraising project. Photo: YouTube

How to blink your eyes and raise funds for charity

One thing that Allan Zeman seems to have forgotten when he kicked off the Charity Eyes Blinking Challenge on Monday was the reason why he is called the Father of Lan Kwai Fong.

When the business-savvy icon nominated three people to take the winking challenge, he didn’t name any lady.

Instead, he nominated a bunch of former senior government officials near their age of retirement, which may not be a good way of getting the ball rolling.

The challenge aims to raise awareness of spinal muscular atrophy (SMA) and raise funds for victims of the genetic disorder, which is characterized by the wasting of muscles and motor neurons.

People who are called to the challenge must take a video of themselves “blinking in a creative way”, upload the footage onto Facebook and then challenge others to do the same.

Those who are named but do not take the challenge are asked to donate at least HK$100 to support SMA patients.

The charity project hopes to approximate the roaring success of last year’s ALS Ice Bucket Challenge.

We can understand why Zeman nominated Gregory So Kam-leung, the Secretary for Commerce and Economic Development; he wanted to take revenge on the guy who picked him for the Ice Bucket Challenge.

We can also understand why he named Frederick Ma Si-hang, So’s predecessor to the commerce department: he is such a sport and fun guy.

But why Antony Leung Kam-chung, whom he described as a potential chief executive candidate in 2017?

He should have nominated his lovely wife, former Olympics diving queen Fu Mingxia, instead.

With Fu, there is a great chance her successor, the celebrated springboard champion Guo Jingjing, would join the challenge and turn it into a viral phenomenon among China’s “second generation rich”.

What about the top honcho himself, Chief Executive Leung Chun-ying?

Zeman came up with a funny answer: “I think CY Leung would do it if he was asked to do it. I know he is busy. He has many headaches at the moment. He is trying to put out many fires in Hong Kong.”

Yes, Leung probably would have taken the Ice Bucket Challenge instead, even if it was a year late.

Last summer, the Ice Bucket Challenge, in which Facebook’s Mark Zuckerberg and Microsoft’s Bill Gates were some of the most famous participants, took Hong Kong and the world by storm with people dumping buckets of ice water on themselves and posting their videos on social media.

The project raised US$220 million globally, including over HK$15 million for Hong Kong’s Neuro-Muscular Disease Association for ALS patients.

This time around, the Families of SMA Charitable Trust aims to raise HK$500,000 to provide medical treatment for SMA patients.

SMA patient Chow Pui-shan, who will enter college at the University of Hong Kong next month, kicked off the event by challenging Zeman.

How one wishes it could turn into a drinking game for young ladies in Lan Kwai Fong! The funnier, the better.


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EJ Insight writer

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