In North America, Amazon and eBay rule the roost of e-commerce. But in other places like Asia, there are so many other online shopping platforms.
Taobao, Tmall and JD.com dominate the China market. In Korea, 11street, Rakuten and Qoo10 are the most popular. Lazada is huge in Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
E-vendors typically have to list their products across multiple platforms to access different clients. Consolidating orders and updating inventory information and prices become a daunting task.
Which is why software houses are coming up with different solutions to simplify the process. Startup Branch8 is one of the successful ventures that focus on this market.
Branch8 recently received US$120,000 of funding from Silicon Valley accelerator Y Combinator, HKEJ’s StartupBeat reports.
Basically the software enables users to add or remove products, update price and inventory levels across multiple marketplaces with just a few clicks.
E-store operators would also be able to see which products are out of stock in which marketplace easily.
Prices are also automatically converted into the local currency. When a new order is received, inventory levels on all e-shopping sites will be updated altogether automatically.
Branch8 has about 900 clients now. It’s registered user number continues to climb rapidly.
The Asian e-commerce market size is tipped to reach US$1 trillion by 2017.
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