Date
29 May 2017
The Link REIT’s i-chicken program allows customers to pick and book live chicken online. Photo: HKEJ
The Link REIT’s i-chicken program allows customers to pick and book live chicken online. Photo: HKEJ

Link REIT’s i-chicken program likely to be a hit

The Link Real Estate Investment Trust (00823.HK) is not the first one to come up with the idea of selling fresh chicken in Hong Kong through the internet.

But with 175 properties in its portfolio, including wet markets to meet the daily needs of nearby public housing estates, The Link project will clearly have a far bigger impact given its potential scale.

Chief executive George Hongchoy Kwok-lung said the company will soon launch its “i-chicken” program in Siu Sai Wan Estate, the Hong Kong Economic Journal’s StartupBeat reports.

It works like this. Customers can pick the chicken they want online with the help of an internet camera.

After receiving the order, the chicken vendor will mark it as “sold”. To keep it fresh, the vendor will have the chicken butchered shortly before the customer comes to pick it up.

Many Hong Kong families prefer fresh chicken meat, which they say tastes better and offers higher nutrition value.

But working women find it hard to get buy one if they visit the wet market after work. Through “i-chicken”, they can order it early and pick it up later.

If the program proves to be a hit, it’s almost certain that The Link will roll it out in other properties under its management.

It won’t be surprising to see the service being extended to cover other fresh produce in the future.

Also, The Link is going to introduce fruit vending machines, which will be installed outside the wet markets.

These machines, which will accept Octopus cards, are also likely to be welcomed by office workers, who may otherwise prefer the supermarket because they don’t want to mess up their shoes and business attire if they go to the wet market for fresh fruit. 

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CG

EJ Insight writer

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