Apple Inc. sent invitations to an event on Sept. 9 in San Francisco, where it’s expected to unveil the latest iPhone, a new Apple TV set-top box and other updated products, Bloomberg reported.
The release of a new iPhone is the most important annual product rollout for the consumer electronics giant.
The device, first unveiled by co-founder Steve Jobs in San Francisco more than eight years ago, generated US$31.4 billion in sales last quarter, making up 63 percent of the company’s revenue.
The latest smartphones will look similar to the current iPhone 6 models, with 4.7-inch and 5.5-inch screens, along with an improved camera and faster processor, people familiar with the plans have said.
Apple may also release an update to Apple TV, which serves as a gateway for streaming online video content from iTunes, Netflix, HBO and other providers.
Jobs first unveiled Apple TV on the same day as the iPhone in 2007, but the company hasn’t updated the product in several years.
The event will give chief executive Tim Cook an opportunity to assuage the concerns of investors who have raised questions about the company’s growth, particularly in China, where the economy is showing signs of slowing.
The new iPhones are also said to feature Force Touch technology, which can distinguish between a light tap and deep press, Reuters reported.
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