Date
21 January 2017
Startups should test new ideas to see if the market is warming to them before investing in costly IT infrastructure and software. Photo: Bloomberg
Startups should test new ideas to see if the market is warming to them before investing in costly IT infrastructure and software. Photo: Bloomberg

Startup tip: Test your idea before putting in serious money

An app business is costly to build — particularly in terms of IT infrastructure and software — and maintain.

Some startups come up with an idea they think is brilliant and go straight ahead to invest man-hours to incorporate it into their platforms, only to find out their target audience is not so excited about it.

The money has already been spent.

“You don’t need the real thing. Test the idea on places like Facebook and see if the target customers truly respond to it,” one startup owner told EJ Insight.

If the response is encouraging, it’s justified to go ahead.

While it is always nice to perfect your service or product by improving existing features or adding new ones, great functions customers don’t use are meaningless.

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RA

EJ Insight writer

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