Date
21 July 2017
Klook received US$1.5 million in seed capital from a major investor earlier this year. The money will be used for business expansion, technology upgrade and establishment of new offices overseas. Photo: Klook
Klook received US$1.5 million in seed capital from a major investor earlier this year. The money will be used for business expansion, technology upgrade and establishment of new offices overseas. Photo: Klook

How a travel enthusiast launched an adventure booking app

Unlike most travel websites that only facilitate hotel or flight ticket bookings, mobile app Klook helps people choose from an array of exciting adventures and activities around the world.

Co-founder Wong Chi-ho and his partner used to be investment bankers. They are travel buddies and love to experience all sorts of exotic adventures.

Of course it is fun to travel, but planning a trip can be a headache, such as comparing prices and ensuring the safety of various activities.

In this situation, a thought came across Wong’s mind: why all this hassle before going on vacation? Wouldn’t it be wonderful if someone else can do all the research for me?

He figured this is a market niche that no one has tapped into yet. Thus, Klook was born last September.

Users can book activities and adventure trips at their destinations through the app via smartphones. Thus, they don’t have to fret about exciting things to do once they reach the place.

Covering 20 major cities in Asia, activities range from culinary classes on traditional Cambodian cuisine at Angkor to a canoe rowing trip across Tai O in Hong Kong.

In order to promote its business, Klook has hired “seasoned travelers” to seek out and recommend extraordinary activities across Asia.

To ensure safety and quality, the “adventure scouts” are required to try out the activities personally, and compare services of different providers, before writing a report.

Klook would then contact the activity organizers directly to see if they can provide any special offers for its clients.

The company now has offices in Hong Kong, Taipei and Shenzhen. It plans to expand to Seoul, Singapore and Bangkok soon.

This article appeared in the Hong Kong Economic Journal on Aug 15. 

Translation by Alan Lee

[Chinese version 中文版]

– Contact us at [email protected]

RC

Hong Kong Economic Journal

EJI Weekly Newsletter

Please click here to unsubscribe