Apple Inc. unveiled on Wednesday a larger-screen iPad and a revamped TV set-top box along with upgraded versions of its smartphones, hoping to breathe new momentum into the company’s sales ahead of the winter holiday season.
The new products however failed to excite investors, sparking a sell-off of the tech giant’s shares on Wall Street.
Apple’s new tablet, called iPad Pro, has screen-size of 12.9 inches, compared with 9.7 inches for the existing iPad Air.
The company also introduced a “smart keyboard” and a pressure-sensitive stylus called Apple Pencil, aiming to lure business users.
“IPad is the clearest expression of our view of multipurpose computing,” Apple’s Chief Executive Tim Cook told a large gathering of analysts, media and company employees in San Francisco.
As for the new Apple TV, the first major overhaul for the device since its introduction in 2007, it can run apps, meaning that third-party developers can create programs for the device, the Wall Street Journal reported.
It comes with a new remote with a touchpad that also responds to voice commands with Siri, the digital assistant found in the iPhone.
In smartphones, Apple showed off iPhone 6S and 6S Plus, as expected.
The new phones are the same size as the previous versions but come with a better camera, faster chips, new colors and the force-sensitive “3D Touch”.
Apple shares ended down 1.9 percent at US$110.15 in heavy trading, erasing early gains, on Wall Street as the new products left observers unimpressed.
The models are just upgrades of existing versions and do not constitute any transformative new products, some analysts pointed out.
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